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It was not an easy decision to create yet another lifestyle brand. We asked ourselves Do we really need more products but ultimately Nicobar is a vehicle to communicate a philosophy of living. We felt the fast fashion pendulum was swinging too far and yearned for products that are designed to last, not trend-driven, and inspired by natural design and materials. We wanted to design the products we d use ourselves but just could not find here in India, ones that reflected our history and yet were global in their appeal.