This is the end-of-the-season fashion platform where you get anything you want to wear; Otrium is the name of the latest patron of the British Fashion Council, and (SBTi) means signed up to the Science Based Targets initiative.



Otrium is a women’s clothing store that markets products and services at Otrium UK faces competition from renowned women’s clothing retailers like SHEIN, Maurices, and Free People. Otrium UK sells mid-range purchasing size items, and its website and partner sites are in the excellent and extremely competitive online women’s clothing industry.

British Fashion Council + Otrium

Otrium, as a Patron, will help the British Council (BFC) deliver important and effective programs that positively affect the industry. Specifically, Otrium plays an essential role in helping BFC to develop strategies to report fashion brands` environmental, social, and corporate governance (ESG) progress and credentials for more sustainable business practices.

At Otrium, as a part of the patronage, Milan Daniels, co-CEO and co-founder, will join the BFC`s industry advisory board to oversee, Support, and guide on important issues the industry faces.

Otrium joins the 36 current British Fashion Council patrons, including Depop, Farfetch, Yoox Net-A-Porter, Burberry, and Chanel.

Otrium promotes the wearing of all clothing and works to give its brand partners` unsold merchandise the best opportunity to find a new owner.

  • Shrewdly matching the entire inventory on its platform with its community of more than 3.5 million fashion enthusiasts. Every item Otrium receives is polished in its warehouses before being featured on the website. This polishing includes product photography, product descriptions, garment pressing, steaming, and new packaging when necessary.

  • A future without excess inventory is made possible by data-made fashion, which takes the guesswork out of making clothes. Brands can create items using data-made fashion by basing their production on consumer demand, shopping trends, and sales information from previously successful items.

  • Refurbishing and repairing returned goods that would not otherwise be sold. Otrium`s refurbishment services can solve this problem, with about half of all returns it receives being repaired and resold. About a quarter of all industry-wide e-commerce fashion sales are returned, frequently slightly damaged and unable to be resold as is.

At the end of last year, Otrium partnered with Good on You to provide its members with more details on the companies that go above and beyond in terms of sustainability, with a focus on the welfare of people, the environment, and animals.